Animation has gradually become mainstream from the periphery, and this year has been a prominent example. The upward spurt of the animated IP rush that started in 2018, continued this year too enabling the numbers to rise exponentially.
Fresh debuts for children in the competitive space of TV shows and OTT platforms have actually helped in growing the audience which indicates that more children are opting to watch new programming with the growing focus on dedicated TV channels for the kids genre. As that number grows, the share of animation driven quality content is also expected to grow.
According to India Brand Equity Foundation (IBEF) report (February 2019), the animation segment is expected to grow at a higher CAGR (Compound Annual Growth Rate) of 15.50 per cent, largely led by the continued swelling of animation and VFX services in the domestic television and film space. Infact, animation and VFX industry in India reached Rs 73.90 billion (US$ 1.15 billion) in FY18 from Rs 62.30 billion (US$ 928.60 million) in FY17, at a CAGR of 18.60 per cen
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